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Ten things I wish someone had told me before I spent two years buying the junior court shoe his coach recommended.
He’s ten. He plays four times a week. And for two years I bought him the shoe every other parent at the club buys — the premium junior model from a name you’d recognise, the one that costs more than mine.
He never once told me they hurt. I took that as proof I’d got it right. Then a physio at a county tournament showed me a ten-second test, and I found out why he wasn’t telling me — and what I’d actually been buying.
Note: Read this before you buy his next pair of court shoes. The first thing on the list takes ten seconds and you can do it tonight, with the shoes already in your hallway.
Tona C.
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Mum of a 10-year-old · Club tennis 4× a week ·
Pull the insole out of his court shoe. Stand him on it barefoot. If his toes reach the edge — or hang over it — the shoe is already too short. It works on any shoe in the house.
I did it on a pair I’d bought six weeks earlier. His big toe was over the line.
The number on the box is not a measurement of the space inside the shoe.
→ Try the insole test tonight

This is the part that floored me. Children’s nerve endings aren’t fully developed, and standard fitting guidance is explicit that kids struggle to judge whether a shoe is too tight.
It’s why the advice is to re-measure several times a year instead of waiting to be told.
His silence was never comfort. It was a feedback system that isn’t switched on yet — which means I have to be the one who checks.
→ Why he can’t be the one to tell you
I didn’t buy a bad shoe. I bought an excellent adult shoe, scaled down — narrow tapered last, raised heel, stiff sole.
Look at the names on the box. Pro. Sprint. Speed. Rush. That’s language for a finished adult foot chasing hundredths of a second.
My son’s foot is still being built. Different job entirely.
→ See the two shoes side by side
My other move was buying a size up so they’d last the season. Right instinct, wrong dimension.
In a too-long shoe his foot slides forward on every stop, and his toes claw to hold it on. That’s where the blisters on the tops of his toes were coming from.
He didn’t need a longer shoe. He needed a wider one, at the right length.
→ Length and width are not the same thing

He was in tears in the shop again. Wide fit, extra wide, three shops in an afternoon, and every pair left red marks down the sides.
Here’s what I’d missed: a wider size letter still tapers to a point at the front. I was hunting a wider version of the wrong shape.
His feet aren’t difficult. They’re just not the shape the industry designs for.
→ See how the shape is different
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At eight to twelve, much of a child’s foot is still cartilage turning into bone, and research shows it stays malleable into adolescence. It takes the shape of whatever holds it for hours a day.
A study of 810 people found habitual footwear measurably affected arch and big-toe angles — across every age group.
His shoes aren’t only carrying his feet. Right now they’re casting a vote.
→ What the research actually found
Not a wide shoe. A foot-shaped one — and that difference is the whole point.
CUURT builds the front around the outline of a real foot, so it’s widest exactly where a relaxed foot is widest: at the toes. Normal through the heel and midfoot, so nothing slides around.
Two years of shopping, and it was the first shoe that matched the tracing.
→ See the shape against a bare foot

Most junior court shoes lift the heel above the toes — ten millimetres, sometimes more. That shortens the calf and tips his weight forward onto the front of the foot.
CUURT’s sole is level end to end. Heel and toes at the same height, which is where they are when he’s standing on the carpet.
Same shoe, at the angle his body already uses.
→ See the sole from the side
Room to move sounds lovely right up until your kid is chasing a drop shot at a county match.
The sole is flexible enough for his own foot muscles to do the work, on a firm court deck with a grippy, hard-wearing outsole underneath — so he still stops, cuts and pushes off like the sport demands.
He didn’t notice a thing. Which is exactly what I wanted.
→ See them on court
This was my last objection, and it’s a fair one. He’s gone up two sizes in a year.
Two things changed it for me. He wears these for tennis, padel, PE and the playground, so one pair replaces three. And the second free pair is the one he grows into, which took the sting out of the treadmill.
I still check him every few months. That part never stops.
→ See the 2-for-1
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Tona C.
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